OpenX is a hugely popular, free ad server designed by web publishers for web publishers. It provides everything you need to manage your online advertising and make more money through online advertising.
OpenX gives you
Maximize your revenue by showing the right ad campaigns to the right people.
Track the performance of all your online advertising from one intuitive interface.
Free to mix direct, network and house ads to optimize your revenue per page.
Features and Benefits of OpenX
- Delivery and targeting : Make more money by controlling who sees what
- Inventory management : Save time managing your ad space
- Statistics : Make better trafficking decisions
- Reporting : Improve customer relations
- Campaign management : Take on professional advertising contracts and deliver
- Conversion tracking : Track what really matters
- Efficient and scalable : No need to learn new tools as you grow
- Open Source technology : Rely on our trusted and proven technology
My team will help on in Installing and Customizing OpenX according to the clients business needs. We also provide the Add-ons as products for the OpenX for added functionalities on clients request. My team experts will assist you in integrating the Add-ons to OpenX software without affecting the basic functionalities.
Behavior Targeting for OpenX
Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Marketers believe this help them deliver their online advertisements to the users who are most likely to be influenced by them. Behavioral Targeting allows site owners or ad networks to display content more relevant to the interests of the individual viewing the page.
The most common type of Behavioral Targeting is Based on website/web page visited. In this case behavioral segments are developed by aggregating users who have gone to specific web sites that have very targeted content. We have implemented Behavioral targeting for the openx. You can target the banners in the openx to the targeted users to more click conversions rate.
The Behavioral targeting demo can be viewed in the below link: DEMO